Workshop / W10

The Selling Game

Sales skills training for customer-facing teams: practise needs discovery, value communication, objection handling and customer commitment through sales role plays.

Discuss this workshop

Who it's for

Sales professionals and customer-facing teams responsible for selling products or services.

The challenge

Help sales teams prepare customer conversations, uncover needs through active listening, explain solution value and respond to objections.

What participants will learn

  1. 01 / 04

    Adapt rapport-building to different customer behavior styles.

  2. 02 / 04

    Prepare sales conversations and use active listening to uncover needs.

  3. 03 / 04

    Present value, address objections and seek customer commitment.

  4. 04 / 04

    Review and refine selling practice through role-play exercises.

Inside the workshop

Ideas meet
action.

The topics

  1. 01

    Customer behavior styles and rapport

  2. 02

    Sales preparation

  3. 03

    Active listening and customer needs

  4. 04

    Solution value

  5. 05

    Objection handling

  6. 06

    Customer commitment and sales-performance review

The practice

  1. 01
    Put it into practice

    Sales role-playing exercises

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Keep exploring

Connected learning.

01

Interpersonal

The Art of Negotiation

Negotiation skills training for professionals: prepare with the Negotiation Canvas and practise strategies, tactics and negotiation styles through practical cases.

Explore workshop

Negotiation practice complements selling conversations.

11

Customer Engagement

Key Account Management

Explore a 10-step strategic account-management module through customer profiling, account strategy, selling techniques and a practical case study.

Explore workshop

Selling skills support strategic account relationships.

Customer experience complements the sales interaction.

What could your
people do next?

Discuss your team's needs